What are the best ways to reach your audience as an advertiser? What are the top trends you need to utilize to stay up to date? Simple: Video.
According to the full-service advertising agency, Eicoff,consumers will spend more time with video content in 2020. Nielsen's Total Audience Report shows adults 18+ spent an average of 11 hours and 45 minutes per day with media in Q2 of 2019, a year-over-year increase of more than an hour, according to Eicoff. Video alone represents nearly 5.5 hours per day.
Eicoff notes TV had an estimated 85% weekly reach amongst all adults in that same quarter of 2019. Older audiences are a mainstay of linear viewership (think PBS programming), while Millennials and Gen Z's seek out other forms of video content (think Roku, YouTube, Vimeo, social media, and other digital platforms).
OTT TV continues to grow, with 72% of American households having access to internet-connected TVs in 2019, up from 68% in 2018. The number of users of CTV (Connected TV) is expected to exceed 200 million by 2021, and the amount of time spent by CTV viewers is expected to continue to grow, with viewers watching 23% more video content per day on CTV devices in Q2 of 2019 than in the same period of 2018.
Eicoff notes a study by the Video Advertising Bureau reported 82% of advertisers found a direct correlation between TV ad spend and website traffic. The study found the strongest media plans leverage video across multiple platforms - exactly what Southwest Stories advertisers receive.
The Eicoff trends analysis shows by the end of 2020, 29% of households will not subscribe to pay TV, with millions of Americans returning to broadcast television in digital format (diginets). With distribution to all 360 PBS stations, that all broadcast digitally, Southwest Stories advertisers are ensured of reaching this demographic.
When your business, organization, attraction, or event advertises with Southwest Stories, your message reaches our audience across traditional broadcasting (PBS stations); OTT/CTV platforms (Roku and others); digital platforms (PBS stations, OTT apps, YouTube, Vimeo, and others); and, social media. One buy reaches across all of these platforms.
Contact us at firstname.lastname@example.org or 760-820-1222 (voice/text) today, to discuss Season 3 sponsorship of Southwest Stories.
Read more of Eicoff's excellent 2020 analysis HERE.